Hold It Don't Drop It

"Hold It Don't Drop It"
Single by Jennifer Lopez
from the album Brave
Released January 11, 2008 (2008-01-11)
Format CD single, digital download
Recorded 2006; The Record Plant
(Hollywood, Los Angeles, California)
Genre Pop, funk, disco
Length 3:55
Label Epic
Writer(s) Kevin Risto, Waynne Nugent, Jennifer Lopez, Allen Phillip Lees, Tawanna Dabney, Janet Sewell, Cynthia Lissette, Dennis Lambert, Brian Potter
Producer Dirty Swift, Bruce Waynne
Jennifer Lopez singles chronology
"Do It Well"
(2007)		 "Hold It Don't Drop It"
(2008)		 "This Boy's Fire"
(2008)
Music video
"Hold It Don't Drop It" on YouTube

"Hold It Don't Drop It" is a song by American recording artist and actress Jennifer Lopez from her sixth studio album, Brave. Written by Lopez, Kevin Risto, Waynne Nugent, Allen Phillip Lees, Tawanna Dabney, Janet Sewell, and Cynthia Lissette and produced by Midi Mafia, the song is built around a sample of Tavares' 1975 hit "It Only Takes a Minute", penned by Dennis Lambert and Brian Potter. Released as the album's second and final single, the track received limited release in fall 2007.

Contents

Single release

"Hold It Don't Drop It" was originally released in September 2007 in Europe solely as a club single. The song reached number 1 on the Billboard Hot Dance Club Play chart around the same time "Do It Well" was released. It was officially released as the second single from Brave in Germany on January 11, 2008 and in the United Kingdom on January 14, 2008.[1][2] Lopez performed the song while on tour as part of her set and also performed it along with "Do It Well", while singing live on Good Morning America. Despite positive reviews, due to lack of promotion because of her pregnancy, the song only peaked at number seventy-two on the UK Singles Chart on downloads alone, while the song's physical release was canceled. It nevertheless managed to chart at number thirty-three in Hungary. The single was never given an official release in the United States.

Critical reception

"Hold It Don't Drop It" received mainly positive reviews by music critics. Blender magazine rated the song three out of five stars.[3] Slant Magazine named "Hold It Don't Drop It" the thirty-fifth best song of 2007, praising "a surprisingly agile vocal performance from La Lopez, making it the singer's best single in years".[4] Nick Levine of Digital Spy awarded the song four out of five stars, calling it "as bold, brash and sassy as the Latina diva herself."[5]

Music video

The video was shot on November 16, 2007 and directed by Melina Matsoukas. It was premiered December 4, 2007 on MTV Europe and MTV Turkey. Lopez was pregnant when the video was filmed.

In the video, Lopez starts off by dancing in a spotlight wearing a hat, flipping between close-ups of her face and of her sitting on top of a giant silver disco ball. Lopez is then standing with a microphone stand in a white room on podiums with three male back-up dancers in suits lined behind her. When the chorus lines kick in, the lights above and below the soundstage flash and when Lopez is singing, she occasionally picks up the mic stand to sing into it and waves it above her head. There are also scenes of her singing in the spotlight into a mic hanging down and of Lopez sitting on a white chair facing away from camera.

Track listings

  • UK and European CD single / UK digital EP[6]
  1. "Hold It Don't Drop It" (Album Version) – 3:55
  2. "Hold It Don't Drop It" (Moto Blanco Club Mix) – 8:35
  • German digital EP[7]
  1. "Hold It Don't Drop It" (Album Version) – 3:55
  2. "Hold It Don't Drop It" (Moto Blanco Radio Mix) – 3:16
  3. "Hold It Don't Drop It" (Moto Blanco Club Mix) – 8:33
  4. "Hold It Don't Drop It" (Moto Blanco Dub Mix) – 7:46
  • UK promo CD single[8]
  1. "Hold It Don't Drop It" (Moto Blanco Club Mix)
  2. "Hold It Don't Drop It" (Moto Blanco Dub)
  3. "Hold It Don't Drop It" (Moto Blanco Radio Mix)
  4. "Hold It Don't Drop It" (Ashanti Boyz Club Mix)
  5. "Hold It Don't Drop It" (Ashanti Boyz Radio Edit)
  6. "Hold It Don't Drop It" (Original Mix)

Charts

Chart (2007-08) Peak
position
Global Dance Tracks[9] 32
Hungarian Airplay Chart[10] 33
UK Singles Chart[11] 72
US Hot Dance Club Play[12] 1

Chart precession and succession

Preceded by
"Walk Away" by Tony Moran featuring Kristine W		 US Billboard Hot Dance Club Play number-one single
October 20, 2007		 Succeeded by
"Disrespectful" by Chaka Khan featuring Mary J. Blige

References

  1. ^ "Lopez,Jennifer / Hold It Don't Drop It" (in German). Musicline.de. PhonoNet GmbH. http://www.musicline.de/de/product/886972204024/Lopez%2CJennifer/Hold+It+Don%2527t+Drop+It/2605067/5+Zoll+Single+CD+%282-Track%29+SGL-CD.html. Retrieved June 9, 2011. 
  2. ^ "Hold It Dont Drop It: Jennifer Lopez". Amazon.co.uk. http://www.amazon.co.uk/dp/B000ZXT1IO. Retrieved June 9, 2011. 
  3. ^ The Crawl: Britney's Comeback Starts Here!
  4. ^ "2007: Year in Music". Slant Magazine. December 15, 2007. http://www.slantmagazine.com/music/feature/2007-year-in-music/203. Retrieved June 9, 2011. 
  5. ^ Levine, Nick. "Jennifer Lopez: 'Hold It Don't Drop It'". Digital Spy. http://www.digitalspy.co.uk/music/a82610/jennifer-lopez-hold-it-dont-drop-it.html. Retrieved January 3, 2008. 
  6. ^ "Hold It Don't Drop It – EP by Jennifer Lopez". iTunes Store UK. Apple Inc.. http://itunes.apple.com/gb/album/hold-it-dont-drop-it-ep/id269166960. Retrieved June 9, 2011. 
  7. ^ "Hold It Don't Drop It – EP von Jennifer Lopez" (in German). iTunes Store Germany. Apple Inc.. http://itunes.apple.com/de/album/hold-it-dont-drop-it-ep/id270864589. Retrieved June 9, 2011. 
  8. ^ "Jennifer Lopez – Hold It, Don't Drop It (promo)". Discogs. http://www.discogs.com/Jennifer-Lopez-Hold-It-Dont-Drop-It/release/1603719. Retrieved June 9, 2011. 
  9. ^ "Global Dance Tracks – Chart Listing For The Week Of Oct 27 2007". Billboard. Nielsen Business Media, Inc.. http://www.billboard.com/bbcom/esearch/chart_display.jsp?cfi=417&cfgn=Singles&cfn=Global+Dance+Tracks&ci=3087251&cdi=9444362&cid=10%2F27%2F2007. Retrieved October 22, 2007. 
  10. ^ "Rádiós Top 40 játszási lista – 2008. 21. hét" (in Hungarian). Mahasz. http://www.mahasz.hu/?menu=slagerlistak&menu2=archivum&lista=radios&ev=2008&het=21&submit_=Keresés. Retrieved May 16, 2008. 
  11. ^ "Chart Stats – Jennifer Lopez – Hold It Don't Drop It". The Official Charts Company. Chart Stats. http://www.chartstats.com/release.php?release=33371. Retrieved December 12, 2009. 
  12. ^ "Jennifer Lopez Album & Song Chart History – Dance/Club Play Songs". Billboard. Nielsen Business Media, Inc.. http://www.billboard.com/#/artist/jennifer-lopez/chart-history/339297?f=359&g=Singles. Retrieved June 9, 2011. 
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